(Filed Under wholesale Lingerie News). Luli Lingerie has given BODY a first look at many of its latest 2013 styles. Photos of the moderately-priced French label, distributed in this country by Cruise & Co Fashion Inc. can be seen here and on the continuation page of this article.
Luli, which we first reviewed last winter at the Curve show in New York, offers both basic and luxury collections. Retail prices for bras in the former are under $30, the latter sell for $40 to $60 depending upon the style. The firm emphasizes an interesting and extensive range of colors and prints, carefully matching the various shades to allow the wearer the ability to mix and match tops and bottoms throughout the collection.
One new group we especially like is “Daphnee,” which the company describes as “a light iridescent veil of silk over a bra. Very sensual, to dress your customers of a light gold dust. A delicious line that will make” one’s Valentine “fall apart.” We also like the “Hirondelle” group, which features golden tropical fish swimming amongst strands of seaweed and bright lemon lace, and the “Lolita” group, which decorates a dark grey bra with pale yellow lace and a big flower between the breasts.
Luli is in its seventh year, with annual sales in the €6 to €7 million range and shipped about 800,000 units in 2011 from a dedicated factory in China. Mathieu Desjardins of Cruise & Co Fashion also handles the Pain de Sucre and Suggest brands for North America.
When we last discussed the collection with Desjardins, he told us he was selling Luli to a variety of better stores in the U.S. including Top Drawer Lingerie, Bardot Lingerie in New Jersey, Epstein’s in Tuckahoe, New York and Hope Chest in Pennsylvania. He noted that he is targeting both boutiques and department stores.
According to Desjardins, “This is a fantastic product for the U.S. It’s lingerie that fits the needs and tastes of the American woman.”
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