top shadow
BODY

current news

‘Game-Changing’ New Support from Warner’s


(Filed Under wholesale Lingerie News). The Warnaco Group’s Warner’s brand has revealed the latest revolutionary item in its intimate apparel arsenal — the Unbelievable UnWire, a bra that offers the support of an underwire with none of the uncomfortable, inconvenient downsides.

The Unbelievable UnWire bra utilizes brand-new technology that makes it fit and feel like a wirefree bra, yet supports like a traditional underwire model. The garment’s “UnWire” can be bent, twisted, washed and crumpled in a suitcase, only to quickly and easily return to its original shape. The bra is lightweight and appears seamless under clothing, and the UnWire will not dig into the wearer’s skin or poke through fabric.

“This is the biggest launch in the history of the Warner’s brand,” Warner’s President Les Hall said. “Our retail partners recognized that this collection is a game-changer in the bra market and are supporting the launch in a big way. We are confident the consumer will be equally excited about the Unbelievable UnWire.”

The Unbelievable UnWire, due in stores February 2013 with a retail price of $38, is available in contour and push-up styles with a style emphasis on trendy patterns, animal prints and bright colors. Sizes include 34-36A, 32-38B, 32-38C and 34-36D.

New York-based The Warnaco Group Inc. is a global apparel and accessories company that owns and licenses a variety of women’s, men’s and children’s branded intimate apparel, swimwear and sportswear.


more wholesale Lingerie News >>

Published 12-11-2012 by Katherine Rautenberg

Related Articles

Big Winners, No Matter What, In Warnaco Deal
‘Game-Changing’ New Support from Warner’s
Warnaco Cites Intimates In Fall of Sales, Income
1 Qt Declines At Warnaco
McCluskey Named President of Warnaco
Warnaco 3q Net Revenues Increase 8%
Warnaco, Spirite to Bring Nancy Ganz to U.S.
Calvin Klein Underwear Opens Second U.S. Store
Warnaco 2q Net Revenues Increase 14%
Warnaco 1q Net Revenues Up 13%


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2023 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2024 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow