(Filed Under wholesale Lingerie News). The Warnaco Group’s Warner’s brand has revealed the latest revolutionary item in its intimate apparel arsenal — the Unbelievable UnWire, a bra that offers the support of an underwire with none of the uncomfortable, inconvenient downsides.
The Unbelievable UnWire bra utilizes brand-new technology that makes it fit and feel like a wirefree bra, yet supports like a traditional underwire model. The garment’s “UnWire” can be bent, twisted, washed and crumpled in a suitcase, only to quickly and easily return to its original shape. The bra is lightweight and appears seamless under clothing, and the UnWire will not dig into the wearer’s skin or poke through fabric.
“This is the biggest launch in the history of the Warner’s brand,” Warner’s President Les Hall said. “Our retail partners recognized that this collection is a game-changer in the bra market and are supporting the launch in a big way. We are confident the consumer will be equally excited about the Unbelievable UnWire.”
The Unbelievable UnWire, due in stores February 2013 with a retail price of $38, is available in contour and push-up styles with a style emphasis on trendy patterns, animal prints and bright colors. Sizes include 34-36A, 32-38B, 32-38C and 34-36D.
New York-based The Warnaco Group Inc. is a global apparel and accessories company that owns and licenses a variety of women’s, men’s and children’s branded intimate apparel, swimwear and sportswear.
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