(Filed Under wholesale Lingerie News). Sexy intimate apparel company Fantasy Lingerie has revamped its Pink Box packaged lingerie collection, targeting confident women of all ages and body types.
The Modern Pink Box Collection features products that encompass a variety of styles and influences. The sultry yet fashion-forward looks include skirt sets, mesh and lace rompers and dresses with cutout detailing, and babydolls with bra cups and underwire, all available in solid classic colors and traditional prints.
Fantasy Lingerie Merchandise Director Primrose Boon told BODY Magazine the collection’s focus was on quality fabrication and construction, flattering fit and affordable price points to create a “win-win for both the store and the customer.”
“We feel our babydolls will be a great hit because of the quality offering; much different than other babydoll styles in the market that don’t provide the support,” Boon said. “Women today understand the importance of enhancing their figures knowing they will not look exactly like the girl in the advertisement. Fit is key.”
The collection is “hanger-ready” with attached hangtags and UPC bar codes on both the garments and their boxes, but retailers still have the option of displaying the products in their newly updated, eye-catching pink packaging.
Pink Box items have a wholesale price range of $9 to $14.50. Recommended retail prices span $18 to $29. Most items are available in One Size, which accommodates sizes 2 to 12, with a few items, including babydolls, available in S/M and M/L.
The Modern Pink Box Collection is manufactured overseas and orders are currently shipping within two days from a 35,000-square-foot warehouse in Santa Clarita, Calif.
Established in 1983, Fantasy Lingerie is headquartered in Chatsworth, Calif., with products available through retailers including Yandy.com, Adam & Eve and Lingerie Diva.
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