(Filed Under wholesale Costume News). Paper First Affiliates used industry expertise and member input for its latest innovation geared toward costume retailers — the PFA Costume Wall Builder, an easy-to-use software program that allows store owners and merchandise buyers to create a low-cost, efficient costume display for Halloween or the entire year.
PFA partnered with Web development company Digital Services to create the Costume Wall Builder, which allows retailers to create and customize wall panels displaying high-quality images of costumes and accessories along with supplementary information such as descriptions, logos, sizes and prices.
By choosing to install a PFA Costume Wall over displaying costumes in packages or on hangers, retailers can maximize space and eliminate confusion and desperate foraging among customers, all while preventing merchandise from being stolen or damaged and increasing the chances that buyers will add accessories or other costume components, according to PFA and feedback from its satisfied members.
“With the Costume Wall, you get to interact with every customer buying a costume,” Mike Dillon of Party Galaxy in Oklahoma City, Okla., reported. “This gives you an opportunity for upsell suggestions and more face time with your customer.”
PFA also makes sure to pass on the savings on costly high-quality printouts and excessive customization to its members utilizing the Wall Builder, making sure retailers get displays that perfectly suit their stores and their demographics.
“The cost savings were in excess of 70 percent over last year,” according to Jerry Sykes of the Party Warehouse in Albany, N.Y. “The final product is excellent and makes an outstanding presentation to customers.”
Paper First Affiliates is a Walnut Creek, Calif.-based member-owned and member-governed association of retailers that offer industry resources such as vendor rebates, design and Web services, networking opportunities, import programs and innovations such as the Costume Party Wall Builder for its members.
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