(Filed Under wholesale Shapewear News). Sassybax has revamped its Classic Collection of shapewear to function on two levels: a line of basics in fashion colors that also shape and smooth. “We all need the basics — simple tanks and leggings, that are comfy and versatile, but why not take basics to the next level by adding a shapewear element to them?” asked a spokesperson at the company.
“The new line is filled with double-duty basics like shaper tanks, yoga bras, and convertible leggings and skirts. The everyday pieces you always need are now more than just cute, thanks to Sassybax,” she continued.
The Shaper Tank, which retails for $56, comes in eight colors available, “slims and smooths your midsection — and is perfect for pairing with a cute skirt or your favorite jeans.” The Convertible Legging “is another jack-of-all-trades! With a fold-over waistband that can be worn two ways, these amazing leggings trim your tummy and hips while shaping thighs.” They retail for $76 and are available in four colors.
“Take your wardrobe to the next level and look the way you want to look with shapewear that hides in plain sight!”
According to her company bio, “after three successful careers including one as an actress playing opposite Pierce Brosnan and Ted Danson, Amanda Horan Kennedy discovered her most passionate calling as an entrepreneurial business woman at age 46. Out of her own frustration regarding regular bras that cut across her back, she founded her shapewear company Sassybax. Her first design was a bra that effectively eliminates back fat and within a year of its launch sold $1 million worth of the single item. By 2004 with Neiman Marcus as a customer, Amanda had been featured in Time, O Magazine, InStyle and Glamour, in addition to guesting on The Today Show, Good Morning America, and The View to talk about her phenomenal success. Since then, Sassybax has become an internationally-recognized shapewear brand featuring a collection of 41 different items that help women achieve the best shape of their lives in the fashions they love.”
NOTE: Your Email will not be displayed.