top shadow
BODY
Email Supplier Directly
To receive more info from Maidenform , Click Here.

To receive more info from Maidenform about a particular product, Click on the photo (photo will enlarge).

Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011




































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Maidenform: Comfort, Okay. But Now Sexy?


(Filed Under wholesale Lingerie News). The latest consumer focus groups must be telling Maidenform that “comfort” is one of the things women want most in their intimate apparel. After all, the word appears six times in the firm’s latest press release describing its Amsterdam fashion show in late January where it launched “The Art of Form, Maidenform’s new global brand platform— a sexy campaign that embraces the art and beauty of the female form.” But, come to think of it, the word “sexy” appears twice — once as “ultra sexy” — not an association the company has invited much in the past.

The Art of Form, a new trademark the firm registered last summer, along with “a streamlined modern logo and an expanded innovative product offering to an international audience” were all included in the show, along with Comfort Devotion bras, panties and shapewear and other of the company’s intimates. (Styles from the Comfort Devotion collection pictured here).

“We wanted to get the message out that Maidenform is a modern, sensual brand, and that we’re introducing a whole new look and brand architecture,” declared Maurice Reznik, chief executive officer, in the release. “Maidenform is defined by comfort and we are very excited about the transformation of our heritage brand into a total bodywear company.” A PR writer went on to say, “Form meets function with a revolutionary new product assortment of shapewear, lingerie and hosiery that redefines comfort. Maidenform explored each touch point of a woman’s body to arrive at shapewear, bras and pants reimagined. New collections rolling out under The Art of Form blueprint feature ground breaking technology to deliver the slimming control a woman needs, paired with the softest fabrics available, to transcend comfort in the form of stylish silhouettes with flirty finishes.”

Maidenform’s shapewear designer, Catherine Shannon, added “With an ultra sexy runway show, we demonstrated a woman doesn’t need to compromise style for comfort. Amsterdam Fashion Week was the perfect venue to introduce Maidenform’s new direction and our commitment to making real women look and feel their best.”

Maidenform’s description of its presentation noted it “showcased sensuous feminine silhouettes featuring cutting edge technology in both intimates and shapewear” that was “paired in an unexpected way with pieces from up-and-coming fashion designers, including Anne de Grijff, Irene Bussemaker, David Laport, Thom Barends, Collectie Arnhem, Julian Jap Stips and Laimbock.”

“The feel of the show was very French Vogue...stylish glamour. We used a lot of sheers to celebrate the female form and emphasize Maidenform shapewear, bras and hosiery,” stated Ferry van der Nat, the stylist for Maidenform at Amsterdam Fashion Week.

The new Maidenform: comfort, okay. But now sexy, sensual and sensuous.


more wholesale Lingerie News >>

Published 02-04-2013 by Nick Monjo

Related Articles

Maidenform Sleepwear Intros 3 Collections
Maidenform: New Bra, More Solution Products
Maidenform Hires Celeb Stylist Micaela Erlanger
Donna Karan Licenses Remain At Maidenform
Maidenform Expands Its ’No Wire’ Collection
Maidenform Expanding ’Comfort Devotion’ Line
Maidenform: Lawsuits Over Hanes Buyout Deal
Maidenform Sales Slide, Loses $1.2 Million in Q1
Profits and Challenges Rise for Maidenform
Maidenform: Comfort, Okay. But Now Sexy?


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*