(Filed Under wholesale Lingerie News). French trained Anaïs Bouchard launched her lingerie collection, NaïS [pronounced nice], last May and showed it at the Pool trade show for the first time last August, where we first saw it, and then again at the same show in February. This time there were many more pieces along with reports that the label is already selling at a variety of U.S. retailers.
Created in Brooklyn, NaïS is “urban crafted lingerie,” according to its tag line, some pieces of which can also be worn as outerwear. In August there were about 10 styles in a limited assortment of colors. “Now we have 17, and each has a least two colors, which was not the case before. The shorts are in four colors, the leggings in three,” the designer/owner explained. “There are more loungewear pieces to go with the lingerie.”
The styles are quirky but intricately constructed, providing something different for the fashion-centric customer. For example, the leggings featured contrastingly-colored panels that run down the outside of each leg, suggesting jodhpurs but without the excess bulk and width of leg. The bras are often composed of different fabrics and colors and can have a retro, 50’s feel to them. There is a boy short with garters that suggests an old- fashioned girdle with garters. Bouchard also likes straps, and some of the bras and thongs feature more than required by function alone. Overall, it is a group of interesting pieces rather than a single-themed collection.
On the firm’s web site the five bras currently offered retail from $59 to $79. The five panties shown range from $24 for the double G-string to $38 for the boy short with garters. The low back mesh teddy in black or mint is $59.
In addition to their own web store, the collection has been sold by such retailers as Simons in Canada, Brooklyn Collective, ModCloth.com, Pamela Gonzales in SoHo, Spiritual America in Manhattan and Ellie Mia in Syracuse.
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