(Filed Under wholesale Lingerie News). A new distributor of designer men’s and women’s intimates, underwear and swimwear for the U.S., Canada (and Korea), revealed itself at the back of the ENK tents at the recent MAGIC show in Las Vegas: Moda Seta with collections in those categories from the design team of Dsquared².
The distributor, which uses the motto “In Luxe We Trust,” is close to adding other designer intimates labels it emphasized. It already handles Missoni women’s handbags, wallets and belts for U.S. and Canada and John Galliano men’s and women’s scarves and accessories for US., Canada and Korea.
Dsquared² (or Dsquared2) is the creation of Canadian twin brothers Dean and Dan Caten, who launched it as a men’s apparel brand in Italy in 1994, after stints as designers for Gianni Versace and Diesel. The women apparel was added in 2003 along with men’s underwear. Women’s swimwear and underwear were more recent additions.
This is the first season with the brand for Moda Seta, which is based in Los Angeles, but also has sales representation in Miami, New York and Milan.
According to Marc Mechaly, a Moda Seta principal, the “average wholesale price” for both the men’s and women’s Dsquared² underwear is about $45. Beachwear is more expensive. On the Dsquared² web site, women’s bikinis retail from $390 to $885. The sole one piece suit retails for $530. Men’s swim trunks on the site retail from $365 to $520. Ankle socks are $185. The yellow “D.2. Navy” wife beater undershirt is $170.
Mechaly told us that He said the Dsquared² underwear has already been ordered by such retailers as Simons in Canada, BodyBody.com, an online retailer based in Chicago and LASC in West Hollywood.
One of our favorite sets in the new women’s intimates collection pairs the same elastic band used in traditional men’s briefs with lace triangles in the soft cup bra and panty (pictured along with Marlena Chang, an ENK exhibitor, and William Mattar, a sales executive at Moda Seta.
Prior to launching the high end distributorship Mechaly worked “for 20 years in the off price business” dealing with variety of prominent designer band names. His background provided him with a wide variety of contacts in the luxury market, and he said it comes in handy when its time to discretely liquidate inventory at the end of a season.
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