top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

Victoria’s Secret Comp Stores Up 5% in February

(Filed Under Financial and General Interest News). Victoria’s Secret comparable store sales rose 5% for the four weeks ended March 2, 2013 compared to the four weeks ended February 25, 2013. Last year they rose 10% over the same four weeks in 2011. Victoria’s Secret Direct sales dropped 4% for the month, compared to a rise of 5% from 2011 to 2012. And at La Senza, the Canadian lingerie chain also owned by parent Limited Brands, Inc., sales for the month rose 5%.

Limited as a whole reported a comparable store sales increase of 3% in February, with net sales of $712.7 million for the four weeks ended March 2, 2013, compared to net sales of $653.9 million for the comparable four weeks in 2012. Sales at Bath & Body Works, another division, were flat for the month when compared with February, 2012.

Amie Preston, chief investor relations officer for Limited, in comments the accompanied the sales report, stated, “February began with a focus on Valentine’s Day. Mid-month, we transitioned our focus to both Dream Angels and Pink spring break essentials. At the close of the month, we launched our Fabulous Bra with a focus on its demi frame. The merchandise margin rate decreased versus last year driven by strong response to our CRM [customer relationship management] and gift with purchase offers and increased promotional activity versus last year.”

“March will begin with continued focus on our Fabulous collection and Pink’s spring break essentials,” she continued. “The themes will shift mid-month to our Very Sexy collection and Pink’s yoga leggings.”

At Victoria’s Secret Direct, “February sales were down 4%, driven by a reduction in clearance selling and a decline in the clothing category. The February merchandise margin rate was up significantly to last year,” concluded Preston.

As of the beginning of March, Limited reported it was operating 1,019 Victoria’s Secret stores in the U.S., 26 in Canada and 2 in the UK. In Canada it was operating 157 La Senza stores. The company was also operating 1,571 Bath & Body Works stores and 29 Henri Bendel stores.

more Financial and General Interest News >>

Published 03-20-2013 by -

Related Articles

Operating Income At Victoria’s Secret -22%
Victoria’s Secret, Pink October Sales Dip 1%
Pink, Victoria’s Secret Store Sales Drop 2%
Victoria’s Secret & Pink Stores Up 2% In July
Victoria’s Secret, Pink June Store Sales Up 1%
Victoria’s Secret, Pink May Store Sales Up 5%
Victoria’s Secret Sales Rise 8% In First Quarter
More Victoria’s Secret Stores Coming In 2015
Early Easter Helped VS March Sales Rise 9%
Victoria’s Secret Stores Up 7% In February

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow