top shadow
BODY
Email Supplier Directly
To receive more info from Aerie , Click Here.

To receive more info from Aerie about a particular product, Click on the photo (photo will enlarge).

Aerie: by American Eagle Aerie: by American Eagle Aerie: by American Eagle Aerie: by American Eagle Aerie: by American Eagle
Aerie: by American Eagle

Added: Jun 2010
Aerie: by American Eagle

Added: Jun 2010
Aerie: by American Eagle

Added: Jun 2010
Aerie: by American Eagle

Added: Jun 2010
Aerie: by American Eagle

Added: Jun 2010




































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

American Eagle Closing Additional Aerie Stores


An image from the aerie web store
An image from the aerie web store

(Filed Under wholesale Lingerie News). While 2012 sales and earnings were up for American Eagle Outfitters, Inc., which currently sells “aerie” lingerie online and in its stores, including 151 dedicated exclusively to the brand, there are signs that the company is not as excited about the category as it once was. While in previous years American Eagle had opened new aerie stores annually, it changed course and closed seven in 2012 and in its recently released annual report it said it planned to close an additional “15 to 20” in 2013.

American Eagle blamed aerie for much of the “loss on impairment of assets of $34.9 million” it recorded in 2012. Noting in its annual report that $34.4 million of that loss was recorded in the fourth quarter of fiscal 2012, it said the loss “resulted from our evaluation of stores and considered performance during the important holiday selling season as well as strategic decisions made in the fourth quarter of fiscal 2012 regarding the rebalancing of our store fleet. This impairment consisted of 52 retail stores, comprised of 43 aerie and nine American Eagle Outfitters stores.”

Moreover, during fiscal 2011, American Eagle said it “recorded asset impairment charges of $19.2 million consisting of the impairment of 57 retail stores, largely related to the aerie brand,” adding that “Based on the company’s review of the operating performance and projections of future performance of these stores, the company determined that they would not be able to generate sufficient cash flow over the life of the related leases to recover the company’s initial investment in them.”

Not all the news for aerie is bad. American Eagle reported that from 2011 to 2012 “comparable sales” for aerie increased “6%, or $10.9 million,” while for “AEO comparable sales increased 7%, or $172.3 million.” Moreover, in the annual statement the company did note that “We believe that there are attractive retail locations where we can continue to open American Eagle Outfitters and aerie stores in enclosed regional malls, urban areas and lifestyle centers.” What cannot be ignored is that the company has a history of moving out of under performing business segments. For example, it recently exited its 77kids by american eagle business, which had included over 20 stores in the U.S.

A chart in the 2012 annual report shows the ups and downs of the aerie brand. In fiscal 2008 American Eagle opened 77 new aerie stores, raising the number of stores it was operating from 39 at the start of the year to 116 by the end of the year. It continued to open aerie stores each year, and by the end of fiscal 2011 it was operating 158. The number dropped to 151 by the end of 2012, and if the company goes ahead with all of the closings it now contemplates, and does not open any new stores, the total will be down to 131 by the end of this year.


more wholesale Lingerie News >>

Published 03-29-2013 by Nick Monjo

Related Articles

Aerie Astounds With Q1 Comparable Sales +38%
Aerie Q4 2017 Comp Sales Rocket Up 34%
Aerie Q3 Comparable Store Sales Jump 19%
Aerie: Despite “Softness In Bras,” Comps +26%
Aerie Comparable Sales Up 25% In First Quarter
Analyst: Aerie Hurting Sales Of Rival Pink
Aerie: +17% In Quarter, +23% For The Year
Aerie Q3 Sales +21%; Will Open SoHo Pop Up
Aerie Q2 Sales Up 24%; Plans Even More Stores
Aerie Lingerie Up 32% In Fiscal First Quarter


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*