(Filed Under wholesale Lingerie News). Fashion Forms is expanding the consumer advertising campaign it has been running. Not only are there more ads, but the firm is now running some two page spreads in addition to the single page ads with which it started. Many of the displays carry a new tag line as well: “Ever Wonder What’s Under?”
Some of the most recent ads show the firm’s model in front a mirror wearing a revealing outfit. Seen from behind, she looks as she would in public. In the mirror we see a different view in which is revealed the style of bra she has selected to meet the challenge of her apparel. The presentation emphasizes the identity of the firm: Fashion Forms is known for its wide selection of special-purpose bras and vast array of intimates solution products. Highlighted in some of the new ads are the “Go Bare” and “The Plunge” backless, strapless adhesive bras.
The new ads have been running in April and are scheduled to continue through May and June in InStyle and OK magazines.
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