(Filed Under wholesale Plus Size News). iCollection has been expanding the number of styles it offers in plus sizes to the point that today, “we proudly
offer 90% of our hanging lingerie in the plus size, and the same is true for two-thirds of our entire collection,” according to Justin Lam, an executive at the company. “This is an enormous commitment of size availability to our loyal customers who are maximizing the size of the their customer base and generating more sales.”
From the beginning, according to Lam, “We created the iCollection line with the idea to offer sexy lingerie with the broadest range of sizes.” Intimates in the collection can range from “small all the way up to 4X for plus size.”
Packaging for the iCollection “has a very simple and classic look. We wanted a design that would focus the consumer’s attention on the garment and the excellent styles that we are offering,” continued Lam. Imagery for the brand extends to providing customers with in-store displays, he added. “We have a very liberal program of providing customers with posters free of charge. We try to do anything we can to assist our customers. We are also starting to offer racks and other merchandising assistance as well.”
Getting product to stores quickly is a company priority. “We turn orders in 24-48 hours. We also have one of the best fulfillment performance in the industry.” In addition, continued Lam, “We will take back any product that is defective or not what the customer has ordered. Customer service is extremely important to us, and we strive to meet our customers’ expectations.”
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