(Filed Under wholesale Maternity News). Leading Lady has introduced a lower-priced Loving Moments by Leading Lady collection of nursing bras which are “sold only at more than 3,600 Wal-Mart stores nationwide” and on Walmart.com according to a company release. Retail prices on Walmart.com range from $10 (when purchased in a two-pack) for the wirefree sport nursing bra, to $12.94 for the maternity comfort wirefree nursing cami bra with full sling.

On Walmart.com a two-pack of the Loving Moments maternity babydoll nursing tank with lace trim is $28.

Retail prices for the company’s Leading Lady flagship brand are significantly higher. For example a wireless nursing bra, style #454, is currently offered on Macys.com for $30, while the premium microfiber nursing bra, style #477, is $36.

In conjunction with the launch of the Loving Moments brand, Leading Lady joined in a promotion with Pampers in which consumers received “a free sample of Pampers newborn diapers, a sampling of Pamper wipes and nursing tips” when they purchased a Loving Moments wirefree sport nursing bra or Loving Moments nursing bra tank on Walmart.com.

“Pampers is a trusted and well-known brand and the first choice for new moms for their babies,” declared Leading Lady president Mark Corrado in a joint release. “This partnership brings the Loving Moments brand to their loyal consumer base and will introduce our nursing bra line to new moms.” The gift with purchase package, which ends May 31st, is priced at $15.94 for the tank and $13.94 for the sport nursing bra.

“This is a unique opportunity for Pampers to reach its target consumer before the baby is born,” said Tim Madigan, from P &G, the maker of the diapers. Included in the gift pack will be an information insert that “will give new moms the resources they need to access breast feeding tips, sizing assistance and product information,” according to the companies.

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Published 05-28-2013 by Nick Monjo