(Filed Under Wholesale Swimwear News). “Swimwear in the U.S. is a 3.5 billion dollar a year business and it is up over last year by a 3.1 percent gain,” according to a statement from NPD Group, Inc. citing their Consumer Tracking Service covering the period from April 2012 to March 2013.

“The key to the story besides that swim is finally up again is that the men’s market is scoring better results. While men’s swim is dramatically lower in sales, men’s is up 7.9 percent and women’s is only up 2.1 percent,” according to NPD.

“Now growth of any kind is a welcome sight for retailers and manufacturers, and once again we are seeing men make the big splash in fashion. As in other menswear fashion categories, in swim bold colors are making a mark. As well as diverse usage. Men are wearing swimwear as street wear and many people would be hard pressed to tell the difference with shorts looking more like swimwear with bold plaids and colors as well.”

According to the tracking service, the “Lesson learned here is give them a reason to buy a product and make it do more. Let the consumer see value by looking at product with more than just one dimension in mind. Now go out and make your own splash and find growth in new ways.”

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Published 05-28-2013 by -