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current news

Frederick’s Launches ’The Nudes’ Collection


(Filed Under wholesale Lingerie News). Frederick’s of Hollywood in mid-May launched The Nudes Collection, a small but “sexy new line of bras and panties developed in a customized nude color palette for women with different skin tones,” as described by the company. Retail price for the single offered bra is $29.50, $12 for the thong panty.

The company’s release said the company recognized “an underserved segment of women in the market through customer feedback and social media campaigns” and “noted the need for diversity in skin tone shade undergarments and developed the line in response. Because “nude” isn’t the same shade for everyone, the new collection consists of a no-show microfiber bra and barely-there thong silhouette panty in four different shades, from Almond and Latte to Cinnamon and Espresso. Frederick’s of Hollywood has added its signature sexy twist to the line, ensuring that women will feel beautiful and confident, from everyday wear to special occasions.”

On the Frederick’s web site one style of bra was displayed in the collection at the end of May, the “New Hollywood Heart Throb Bra,” available in several other colors beside the four nude shades. Sizes range from 32A to 38D. Only one style of matching thong was shown, the “Hollywood Heart Throb.”

Frederick’s of Hollywood chief marketing officer, Tracy McCourt declared of introduction, “Frederick’s has always been a brand of innovation and empowerment. That legacy continues today with the launch of this new collection. When women tell us they want something that the industry isn’t offering, we respond to their needs.”


more wholesale Lingerie News >>

Published 05-28-2013 by Nick Monjo

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