(Filed Under wholesale Lingerie News). As we continue with our series on the plus size intimates market, we present the observations of Rodrigo Cano, general manager of Julie France Body Shapers.
We are first publishing the survey as a series of individual reports, presented company by company, on the BODY web site. Next, the collected reports will appear in the print edition of BODY.
Cano began by agreeing with the commonly held belief that members of “the U.S. population in general, both male and female, are getting bigger. We feel this is due to a variety of reasons; poor diets, increase in fast food options, stress from work or lack of work, decrease in exercise and time to exercise, etc. As a company in the lingerie business, it is important for us to notice these changes in body types and sizes and develop our collections in a way which accommodates women (and men) of all sizes.”
“Plus size is an extremely important element to the Julie France brand,” the general manager continued. “With the average dress size in the US being a 14, we need to be conscious of the types of shapers we offer that will work for plus size women. Our shapers start at a size small and go through a size 3X which is the equivalent to a size 28 dress. A large portion of our business comes from the plus size market and we are proud to offer a shaping solution to make women of all sizes feel slim and sexy!”
According to Cano, because plus is so important to the brand, “With all of our advertising and marketing, we make a strong effort to appeal to the plus size market and provide information that will help them make a decision of the best shaper for them....Julie France is committed to providing the ideal shapewear solutions for women of all sizes, especially plus size. We will continue to expand our plus size options and adding new styles ideal for plus size body types.”
“Retailers are reiterating the importance of the plus size market and how critical it is for us to provide a true shapewear option as opposed to simple smoothers,” Cano continued, emphasizing that his firm is particularly well positioned to serve this market. “Julie France Body Shapers offers two collections of shapewear in a variety of styles and sizes. Our shapers go up to a size 3X which fits a size 28 dress. Both collections are made from the highest quality microfiber fabric using a seamless technology. The Regular Collection offers a medium level of compression that uses control panels to provide the ideal amount of compression on each area of the body The Léger Collection offers a high level of compression in an ultra light fabric using a graduated compression so that the amount of shaping rises and falls with the body. Julie France Léger is the highest level of compression available on the seamless market today. Both collections are designed to work with a woman’s body to slim and smooth the silhouette while highlighting the natural curves.”
“Plus Size women can feel confident that Julie France will have the shaper they need for any outfit. When wearing our body shapers, they will look slim and smooth and remain comfortable all day long. Because our shapers are seamless, they will remain invisible under any outfit while offering immediate results.”
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