(Filed Under wholesale Lingerie News). “One in every three women are considered obese by the Center for Disease Control,” declared Lorraine Chambers, a sales executive for Knock out! (which produces solution intimates and sleepwear). “This is definitely a market that can we cannot ignore.”
The comments by Chambers are just one segment in a series on the plus size intimate apparel market appearing on the BODY web site and collected in an upcoming print edition of the magazine.
Plus sizes already make up about 20% of the company’s business, according to Chambers, who added “We are expanding our offerings in key styles but our total line is 15 styles.” Acknowledging the importance of the plus segment, she noted, “At the end of last year we did decide to shoot our plus size products using a plus size model. It has been received well by retailers.”
“We are planning on expanding our sleepwear in plus sizes,” she continued, adding that from retailers, “We have heard that it is a price sensitive market.”
“Our cotton wicking No Trace Technology is particularly well suited for this market,” Chambers said. “A mantra of our company is we are for women of all ages — this includes plus sized women.”
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