(Filed Under wholesale Lingerie News). “From the start of my business I was asked to do bigger and bigger sizes,” began Carrie Adorna, in response to BODY’s survey questions on the plus size intimates market. “We now range from XS (0-2) to a 6X (30W).”
All of the interviews in the survey will be compiled in the next print edition of the magazine.
“Our patented Undersummers Shortlette is a panty short to wear under dresses with a stay put, anti-chafe leg (that) was created for my self as a plus size woman. Our concept is simple, every woman deserves to be comfortable and beautiful. Lots of lingerie and shapewear are uncomfortable and remind us women what our bodies are not. Our Shortlettes and camisoles make women feel good inside and out.”
Undersummers does not offer a dedicated catalog or brand for the plus size market. “No. Every woman, no matter if they are “regular” or “plus size,” wants to wear great fitting, well made, luxuriously comfortable clothes. That’s what we have done with our Undersummers by CarrieRae brand of lingerie and The CarrieRae Collection of dresses, skirts, and activewear.”
“We have recently added plus size models to our ads and marketing materials,” continued Adorna, and will soon add more styles to cater to the plus woman. “We are working on a fun sportswear line that features our same stay put, anti-chafe leg.”
As with some other wholesalers, Adorna finds an easier path to the plus market on the web. “Boutiques are hesitant to carry larger sizes, however the bulk of our online sales are size L (14-16) and up.”
Overall, Adorna believes she is well-positioned to prosper in the plus market. “Our Undersummers Shortlette, panty shorts to wear under dresses with stay put, anti-chafe legs are perfect for the plus size market. They provide modesty and are truly anti-chafing. No gimmicks, squeezing, or silicon needed. Chub rub may be the utilitarian reason for wearing our product in the plus size market but they are also beautiful. Paired with a matching lace camisole, plus size women instantly have lingerie that they will actually wear! The matching lace camisole completely hides cleavage and has a longer length so women don’t feel like they are being squeezed, poked, or falling out of our products.”
She added that “all of the CarrieRae Collection clothing has the same luxuriously soft feel as our Undersummers brand lingerie. Made with a generous fit and attention to details, such as the stay put leg, make women keep coming back for more and more of our products.”
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