(Filed Under wholesale Lingerie News). Theresa Antretter, care division manager at Anita, told BODY that sales statistics show the company’s business is increasing “in the cups F and higher. That’s why we added, in many styles, the H and I cups.” She reported that Anita has also seen a demand for larger sizes in nursing bras.

From the beginning the plus market has always been “very important” for the company, she continued, noting that Anita is “known for large cups and sizes. The company started out 127 years ago with the special development and the niche of large cups and large band sizes.” Two divisions of the company focus on this category. “Anita comfort and Rosa Faia. But also all our other divisions like Anita maternity...Anita care (and) Anita active run up to larger cups and bands.”

“We do use plus size models,” the manager continued, for “Anita comfort and also for our swimwear line. We do have a plus size model at the most important markets during the year.” Looking ahead, she continued, “We always increase and develop new sizes. We listen to the feedback of the market worldwide and not just US since we are an European company. But even in Europe the larger cup sizes requests (have increased) tremendously.”

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Published 06-28-2013 by -