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Aviana Introduces Products, Adds Colors


(Filed Under wholesale Plus Size News). Aviana is set to launch their Embroidered Soft Cup 2357 bra. It runs in specialty sizes 36G-44M at a wholesale price of $19, and a suggested retail price of $39.95. The bra includes a 1/2 cup minimizer with a low front, wide padded straps, and foam sling interiors for support. It will come in a "gorgeous" blush shade as well as black. The company also recently added black to the 32-46 I, J and K cups of their "extremely popular" Jacquard Softcup 2353.

In other news, the company's director of sales and marketing, Christie Webb commented that sales were impressive in November and December, but slow in January. They have seen an upturn in the month of February.

"We, like everyone, have been concerned about what this economy would do to our sales, and more importantly, to our retailers," Webb said. "So far, it seems, that our niche sizing is protecting us from some of this downturn."

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Aviana is a full-figured bra wholesaler based in Marietta, Georgia. For further information, call (877) 728-4262.

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Published 02-26-2009 by Amanda Torres Price



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