(Filed Under wholesale Lingerie News). Leg Avenue will be taking a large booth at the upcoming Magic show in Las Vegas at the end of August. The company has not exhibited at the show in recent years.
According to Lisa Griffin, the new booth will encompass 500 square feet, or five of the standard 10 foot by 10 foot units. Leg Avenue will be using an expanded version a the booth it recently debuted at the Curve show.
Manuel Da Campo, vice president of sales, said of the move, “We are fortunate to have such a strong position in the adult market and with our continuous growth in the mainstream market thanks to shows in Europe, Russia and the UK, we felt strongly that exhibiting at Magic was the right move. With an increasing demand for Leg Avenue from mainstream and boutique clients, Magic will enable us to meet that need and explore new and exciting opportunities.”
“Expanding our presence at shows throughout the country and overseas was necessary for our growth,” the executive continued. “Not only has it allowed us to create new partnerships, but provides us with invaluable information on what retailers all over the world would like to see from Leg Avenue.”
In recent months, Leg Avenue had also added the Curve lingerie shows, in both New York and Las Vegas, to its exhibition schedule. In the past, the company has also shown with distributors at the Paris lingerie shows and has been a significant presence at the Halloween and Party Expo in Houston in January, as well as the International Lingerie Shows in Vegas.
In August, Leg Avenue will be in booth #YC 75723 at Magic in the Central Hall of the Las Vegas Convention Center.
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