(Filed Under wholesale Lingerie News). Bare Necessities has launched a “new online boutique with Jockey” which, according to the online retailer, offers “an incredible selection of Jockey’s best products for women and men.” About 150 Jockey items are shown.
The new section on the web site emphasizes the newer Jockey styles, and, indeed, the entire launch announcement was devoted to delivering the message of how modern Jockey really is. “While traditional styles like their Jockey Classics and Jockey Elance Collections are still huge hits for both men and women, Bare Necessities’ new boutique also features more modern Jockey fits like their Cheekies collection for women, and their odor-fighting high-performance Jockey Sport underwear for men.”
“Contributing to their more modern mindset,” the announcement continued, “Jockey has also partnered with stylist and fashion icon Rachel Zoe to help promote their comfortable shapewear and sexier new panty styles. Rachel also happens to love Jockey, and has many favorite styles which can also be found on BareNecessities.com. “Amazing styles start with what’s underneath. And underneath it all I prefer, Jockey,”“ claimed Zoe.
“With 15 years of experience in the intimate apparel industry, www.barenecessities.com has gone through extensive research on what’s available in the market, listening to what men and women want, and making it readily available to them. Jockey is one brand Bare Necessities feels strongly about, because they know their customers want both the classic styles they know and love, as well as innovative new styles that fit their modern lifestyle,” concluded the statement.
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