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current news

Daisy Corsets Expands Plus Size Collections


(Filed Under wholesale Lingerie News). Daisy Corsets, a company that always offered a generous selection of plus size styles, is expanding the number of corsets offered up to size 6X from the current 150 to a total of 250 by the end of 2014. “Retailers have long appreciated the attention that Daisy Corsets has paid to the plus-size market,” the company noted in a recent statement, adding that retailers are “demanding more styles be available in larger sizes--and Daisy Corsets is responding in kind.”

Daisy’s costume line, which features corsets, also includes over 50 styles sized up to 6X. And the company sells ruffle panties and pettiskirts in the same sizes and has added a wide range of new colors to that collection.

Daisy Corsets owner Mark Reynolds told BODY that new models, new images and expanded trade advertising placements are being used to promote the latest styles. “We always pay attention to feedback received from our retailers, and especially the end consumer. That certainly came in to play when choosing the new women that were going to represent our line and give us a fresh, new look. We, too, recognized that beauty isn’t exclusive to a size two. Our new, curvier models are absolutely beautiful, the images are stunning, and they are a wonderful showcase of our corsets, costumes and swim wear. The response from our retailers has been immediate and exceptionally positive, which makes it all the more exciting for us!”

According to the firm, the entire Daisy Corsets line, including the “costume and beachwear line, is stocked and available year-round. Drop shipping is also offered.”

St. Louis-based Daisy Corsets will be exhibiting at the upcoming Las Vegas International Lingerie Show (September 23-25) in booths 134-136. For more information on Daisy, visit www.DaisyCorsets.com , www.DaisyCostumes.com and www.DaisyBeachwear.com, by email at Sales@DaisyCorsets.com, or by phone at 314.587.9218.


more wholesale Lingerie News >>

Published 08-13-2013 by -

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