(Filed Under Wholesale Swimwear News). Italian swimwear brand Priscilla B debuted its 2014 collection at Magic in Las Vegas.
Designer Priscilla Gaya Petrò appeared at the Las Vegas Convention Center during the show, held Aug. 19-21, to unveil and promote her high-fashion swimwear brand. The 120-piece collection of suits, beachwear and accessories is divided into two labels: Black, which features bold prints and jeweled accents, and White, which highlights a minimalist approach to international style.
The collection is inspired by the romantic exoticism of the Italian coastline. Silhouettes include daring one-pieces, high-waisted bikinis, caftans and flowing sleeveless coverups. Swimwear is handcrafted in Italy using a specialty fabric the company describes as “extra-life Lycra,” resistant to chlorine, UV rays and suntan lotion.
“I design for the international woman who wants both beauty and functionality in her swimwear and beach wardrobe,” Petrò said in a statement. “[The collection] very much embodies an Italian state of mind.”
Petrò first launched Priscilla B in July 2013. In addition to the Black and White labels, Priscilla B also offers Priscilla Dolls, a children’s swimwear line inspired by her adult designs.
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