(Filed Under wholesale Plus Size News). Plus-size lingerie website Fullbeauty.com has launched “A Bra Finder,” an online tool to help customers find their correct bra size and choose their favorite brands, styles and colors.

Customers can access the Bra Finder on Fullbeauty’s main page. For the first step, they are provided detailed instructions on measuring band and bust sizes. Customers enter the information and are provided with a U.S. standard bra size.

Customers are then prompted to select from underwire, wireless, full coverage, sexy or front closure styles. Once a preferred style is selected, the optional last step is to select a color and a brand. Fullbeauty then presents items directly tailored to customers’ needs.

“The Fullbeauty team designed the Bra Finder to make it easy for women to find the largest collection of beautiful bras and shop the styles that are offered in her size,” Fullbeauty Vice President and Brand Manager Michele Crawbuck said. “This innovative tool eliminates the customer from navigating websites for an extensive amount of time only to find that the bra she wants to purchase does not come in her size.”

Launched in September 2011, Fullbeauty is a division of OneStopPlus Group’s plus-size women’s apparel business. Formerly owned by France-based international online distributor Redcats, OSP Group is now backed by Massachusetts-based private equity firms Charlesbank Capital Partners and Webster Capital.

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Published 09-26-2013 by Katherine Rautenberg