top shadow
Email Supplier Directly
To receive more info from Maidenform , Click Here.

To receive more info from Maidenform about a particular product, Click on the photo (photo will enlarge).

Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

Maidenform Expanding ’Comfort Devotion’ Line

(Filed Under wholesale Lingerie News). Maidenform, now a division of HanesBrands, is expanding upon the “Comfort Devotion” collection it introduced earlier this year, now launching what it calls “the next generation of comfort with the Comfort Devotion Reimagined collection” which, according to a spokesperson includes “new styles in shapewear, bras and panties.”

Comfort Devotion Reimagined styles retail from $11 - $46 in the company’s web store.

“We strive to deliver the latest in technology and trends that will meet the needs of women,” declared Maurice Reznik, CEO of Maidenform, in a publicity statement. “With the launch of Comfort Devotion Reimagined, we hope to provide our customer with an elevated intimates experience and the foundation to look and feel her best.”

According to the Maidenform description, “Comfort Devotion Reimagined is transforming the way women think of shapewear. From slimming briefs and bodybriefers to thighslimmers and full slips, the styles feature an invisible 360 degree slimming control panel for everyday control. The superior sueded-touch fabric used inside and out offers an elevated level of comfort rarely found in shapewear. No-show edges provide a completely smooth finish under clothes. Briefs have no visible panty lines and bodybriefers feature extra cup and side coverage. Camisoles are constructed with fused seams for a smooth look and are meant-to-be-seen, creating the perfect functional wardrobe compliment.”

“In addition to the shapewear styles, the full assortment includes new bra and panty styles in the same ultra-soft fabric. Bras feature brushed cup liners, plush fabrics and soft cushioned pads for added comfort. Hints of ruching and lace details add a feminine touch. Comfort Devotion Reimagined bras are available in four levels of push: Natural, Enhanced, Ultimate, and Extreme, allowing for a highly individualized fit and feel. Panty styles include boyshorts, hipsters, bikinis and thongs that feature the same buttery soft-brushed fabric, delicate details and elastic-free fuse binding for a no-pinch experience signature to the brand.”

more wholesale Lingerie News >>

Published 10-24-2013 by -

Related Articles

Maidenform Sleepwear Intros 3 Collections
Maidenform: New Bra, More Solution Products
Maidenform Hires Celeb Stylist Micaela Erlanger
Donna Karan Licenses Remain At Maidenform
Maidenform Expands Its ’No Wire’ Collection
Maidenform Expanding ’Comfort Devotion’ Line
Maidenform: Lawsuits Over Hanes Buyout Deal
Maidenform Sales Slide, Loses $1.2 Million in Q1
Profits and Challenges Rise for Maidenform
Maidenform: Comfort, Okay. But Now Sexy?

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow