(Filed Under wholesale Lingerie News). Maidenform, now a division of HanesBrands, is expanding upon the “Comfort Devotion” collection it introduced earlier this year, now launching what it calls “the next generation of comfort with the Comfort Devotion Reimagined collection” which, according to a spokesperson includes “new styles in shapewear, bras and panties.”
Comfort Devotion Reimagined styles retail from $11 - $46 in the company’s web store.
“We strive to deliver the latest in technology and trends that will meet the needs of women,” declared Maurice Reznik, CEO of Maidenform, in a publicity statement. “With the launch of Comfort Devotion Reimagined, we hope to provide our customer with an elevated intimates experience and the foundation to look and feel her best.”
According to the Maidenform description, “Comfort Devotion Reimagined is transforming the way women think of shapewear. From slimming briefs and bodybriefers to thighslimmers and full slips, the styles feature an invisible 360 degree slimming control panel for everyday control. The superior sueded-touch fabric used inside and out offers an elevated level of comfort rarely found in shapewear. No-show edges provide a completely smooth finish under clothes. Briefs have no visible panty lines and bodybriefers feature extra cup and side coverage. Camisoles are constructed with fused seams for a smooth look and are meant-to-be-seen, creating the perfect functional wardrobe compliment.”
“In addition to the shapewear styles, the full assortment includes new bra and panty styles in the same ultra-soft fabric. Bras feature brushed cup liners, plush fabrics and soft cushioned pads for added comfort. Hints of ruching and lace details add a feminine touch. Comfort Devotion Reimagined bras are available in four levels of push: Natural, Enhanced, Ultimate, and Extreme, allowing for a highly individualized fit and feel. Panty styles include boyshorts, hipsters, bikinis and thongs that feature the same buttery soft-brushed fabric, delicate details and elastic-free fuse binding for a no-pinch experience signature to the brand.”
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