top shadow
Email Supplier Directly
To receive more info from Shapeez , Click Here.

To receive more info from Shapeez about a particular product, Click on the photo (photo will enlarge).

The Demee Short by Shapeez The Demee Short by Shapeez The Demee Long by Shapeez The Demee Long by Shapeez A Look from Shapeez.
The Demee Short by Shapeez

Added: Jan 2016
The Demee Short by Shapeez

Added: Jan 2016
The Demee Long by Shapeez

Added: Jan 2016
The Demee Long by Shapeez

Added: Jan 2016
A Look from Shapeez.

Added: Jul 2011

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

How Shapeez Makes A Better-Fitting Sports Bra

(Filed Under wholesale Activewear News). A sports bra that fits better? The new Sportee from Shapeez bases its claim for superiority on its new “Active Shaping Design” that, according to the company’s David Berner, “consists 4 key qualities: 1) Shapeez own unique fitting system that founder Staci Berner created when she launched her bra and shape wear company, 2) real under-wire bra, 3) all way stretch fabric moves with you while providing superior support, and 4) full coverage tank style breathable mesh back.”

This year, coming up with a better way to fit a bra has been getting a huge amount of publicity, with one major brand introducing its a completely new sizing system, several prominent web retailers introducing new measuring systems, and virtually everyone else explaining how their team has a better way getting consumers into bras that fit.

“Shapeez was founded as a small online company, and we realized immediately that we could not survive if we could not keep our returns at a minimum,” emphasized David Berner. “And we did not understand how the established companies out there were doing sizing, because it resulted in too many bras that did not fit. It did not make sense. So in 2005, we invented our own sizing system.”

Instead of traditional band and cup sizes, the Shapeez “Unbelievabra” system relies on two somewhat different measurements, “Body Size” and “Cross Cup” measurements. The results are unique “Shapeez sizes” like “XS-D” or “Small-AA” or “1X-DD” rather than traditional sizes like 34B or 40D. In all, there are 42 unique sizes, for body measurements ranging from 30” to 46” inches.

“Most bra companies after C graduate in one inch increments” in their sizing, continued Berner. “Shapeez does it in 1/2 inch increments for a much better fit. That’s another key differentiator. That’s why we have so many SKU’s.”

Using its new sizing system, Shapeez enjoyed “a surprisingly low number of returns” from the start, said Berner. “Because our system simply works better.”

Soon after its start as an online, direct to consumer provider, Shapeez began receiving order requests from retailers. That business has expanded dramatically in the past eight years. Today wholesale is by far the largest component of the business, and the firm supplies hundreds of intimate apparel and full service retailers in the U.S. and abroad.

“With a sports bra, the need for a correctly fitting bra is amplified, because the wearer is constantly moving,” explained Staci Berner, discussing the new Sportee sports bra. “That’s why our sizing system — along with the full back and bra support that is incorporated into all of our bras — enables us to provide a better sports bra.”

The Shapeez measuring system for all its bras begins with the “Upper Chest” measurement. The description on the company website explains, “Measure around your upper chest (under your armpits and above your breasts) going around your body. Make sure that the tape is not twisted, and keep the tape measure as level as possible going around your back. This measurement is your Body Size and is the first measurement you will enter when ordering. If you find that you are somewhere between two sizes, then you should choose the smaller size.”

The second measurement that is incorporated into the Shapeez system is the “Cross Cup.” The company advises customers to “Wear your best fitting, unpadded under-wire bra. Measure one breast, beginning at the breast bone, and starting from the outer edge of the under wire, across the fullest part of the breast (across the nipple area), to the outer edge of the under wire on the other side near the underarm. This measurement is your Cup Size. Note: If you measure in a minimizer, add one inch to the measurement, and if one breast in larger than the other, use the larger size.”

Shapeez maintains that its unique sizing system is necessary “Because the Unbelievabra has no bands or closures, the old fashioned way of bra measuring may not give you your precise Unbelievabra size. With the measuring guidelines above, you will be sure you are ordering the size that will fit you best in the body and the bra cup. Don’t be surprised if you measure larger or smaller than you thought you were. We want you in the correct size so you look and feel your best in your Unbelievabra.”

more wholesale Activewear News >>

Published 11-06-2013 by -

Related Articles

Suddz, Nippeez Now Available To Retailers
Shapeez Introduces ‘The Virtual Trunk Show’
Suddz Now On Website, Coming Soon To Stores
Shapeez Intros Comfeez Bralette At Trendz
New At Shapeez: Silkee Tankee Bra, Suddz Wash
New Products Coming Soon From Shapeez
Shapeez: Expansion Of Activewear Category
Shapeez Pioneered 1/2” Cup Sizing In 2006
Shapeez: Social Media Program For Retailers
Getting Them To Try On Their First Shapeez Bra

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow