(Filed Under wholesale Lingerie News). Elila has had a successful launch to its new “Jungle Collection” of intimates, specifically designed for full figure women, created using a “unique leopard jacquard” fabric. “We all feel sexy in animal prints...but this style arose from a desire to create a feminine style with a high level of support,” explained, Ellen Jacobson, its creator and owner of the brand.
A key to the jacquard fabric is that the pattern is subtle: the wearer knows it is there, but it does not show through clothing. According to Jacobson, “An animal pattern that can be worn everyday…discreet, in a slew of wearable neutral tones.” The bra is also smooth. “So smooth you can wear it under knits…without even showing.”
By focusing on the fuller figure, Jacobson is able to better address the special needs of her target customers. The company offers bras ranging from 36 to 50, in cup sizes E to K. “Elila designs with a handcrafted, experienced approach to intimate apparel and has created harmony between technology and knowledge, delivering unexpectedly sexy, supportive, every-day (and every-night) pieces.” The bras are lightweight but deliver heavy-duty firm support. Important details include a side support panel and a full-cup cushioned sling.
Founded in 2004, Elila is now available at a range of specialty retailers across the U.S., as well as at online stores such as ladygrace.com, Womanwithin.com, Lindasonline.com and herroom.com.
Recently on herroom.com about 21 Elila bras were offered, ranging in price from $26.95 to $67.
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