(Filed Under wholesale Costume News). Party King, sister company to Raveware Lingerie (both divisions of LRS Apparel Ltd.), has launched a new “Split Personality” costume collection (also know as Half/Half Costumes) that each combine two different (but associated) characters.
For example, one costume combines “Little Red” (left side of the body) and “Big Bad Wolf” (right side of the body) into a single, young woman’s costume. Others bear such self-explanatory names as “Octo-Mermaid,” “Rabbithole Darling Kitty,” “Wicked Little Kansas Cutie,” and “Cruel Dalmation.”
In announcing the collection, Sean Monahan, CEO and president, declared, “We continually want to be in the forefront of our customers’ minds as being innovative and different and there’s no better example than this collection. Many companies find success continuing to do the same things that are safe. However, Party King’s strength is continuing to push the envelope on innovation, creativity and uniqueness while keeping true to their whimsical and fun themes that customers continue to see proven success from us on.”
He added, “In addition to our Shaper Collection of Body Shaping Costumes,” which the company was selling during 2013, “this collection strengthens our position of offering retailers white space opportunities (sales opportunities previously missed).”
Monahan emphasized that all Party King’s costumes have “excellent fit” and that “this collection is no exception.”
Both digital and printed versions of the Party King 2014 catalog will be available in January. Contact firstname.lastname@example.org or 888-577-5752 for catalog and additional information. Monahan noted that the company is offering incentives for early orders.
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