(Filed Under wholesale Costume News). Ted Vayos, associate publisher of BODY, interviewed several Halloween costume retailers about their experiences in the market this past season. According to most, sales were better this year than those in the recent past. A number of store interviews will appear in this series over the next few weeks.
Ted Vayos: How did your Halloween go this year?
Steve Green, ITZAPARTY!: Better than last year. Not remarkably better just okay. The competition continues to be significant. I think the internet is playing a role. There is a difference in how the consumers are doing their shopping. The consumer that has fueled the growth over the last 10 years is becoming more of a fashion shopper. Buying a vanilla product isn’t enough. They want to customize their product to be unique.
Ted Vayos: How did sexy costumes sell this year?
Steve Green: Hard to tell we had a few years of bad weather so it is better than the past two but, no where what it was 3 years ago. They did not sell as well in the past. Our customer is curving or pull back from the very risqué stuff. The growth in that costume category has slowed. The number of roof top retailers has not slowed as fast as the category. What we hear from the stores I temper with the numbers but, it is better than its been for the last two years. There were no weather events to impact our business but, I still have not heard anyone singing the praises of the season.
Ted Vayos: Who was your key suppliers this season for sexy costumes?
Steve Green: Leg Avenue is our top supplier in terms of dollars for pure sexy, Dreamgirl is a player, Rubies has a part of that business with their licensed super hero costumes. We also did very well with the Charades flapper program. It did very well we had big requests for it. They also had a great colored ninjas costumes for kids this year. That did well for us. Remember we had glut of inventory left over from two years of bad weather. We were very cautious this year. I had the lowest refresh rate in 20 years.
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