(Filed Under wholesale Lingerie News). Fashion Forms continues to advertise its products prominently to consumers, with advertisements recently appearing in such publications as InStyle, OK! and Star. The program is significant in that the firm is one of a relative few intimate apparel makers advertising aggressively to consumers.
The full page ad that appeared in the October issue of InStyle featured the company’s new No Slip strapless bra, with two views of the same model on a flight of stairs. One view is from behind, with the model ascending and the with the bra concealed. The other showed her descending and the bra revealed. The ad contained a list of stores where the bra is available including Saks, Lord and Taylor, Bloomingdales, Belk, Dillard’s, Macy’s, The Bay, Amazon.com, BareNecessities.com, ASOS, HerRoom.com and LingerieSolutions.com.
A fractional page ad in the Star on November 4 depicted the company’s “Go Bare” backless strapless adhesive bra, and also included logos for several of the same stores and added Figleaves.com as well.
A two-page spread ad in the November 4 edition of OK! featured both the U Plunge and Go Bare backless, strapless bras. The company’s model was shown wearing the bras from five separate angles. The ad included the full array of store logos. A fractional page ad in the November 11 edition of the same publication features the U Plunge bra.
Fashion Forms is known for its wide selection of special-purpose bras and vast array of intimates solution products.
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