(Filed Under wholesale Lingerie News). Lingerie producer Affinitas has unveiled its Affinitas Intimates and Parfait by Affinitas 2014 collections. The firm also announced it is moving its offices and warehouse this month from Los Angeles to a new location that is twice the size at 17300 Railroad Street, Unit C, Industry City, CA 91748.
The Affinitas collection includes the Coco line, which is holiday-ready in black and pink styles featuring sheer overlays, oversized bows and delicate embroidery. The Erin line displays a geometric, hexagonal motif in blue with white lace trim and bow details in a brief, hipster, wire bra and balconet bra. Lea is flirty and fun with its silhouette-flattering thin lines, scalloped edges and colorblocked black/white or fuchsia/rose colorways in a brief, hipster, wire bra, balconet bra and underwire babydoll. Sasha is a lush, rich line, featuring satin and lace overlays in jewel-toned tango red and deep violet and details like flirty keyholes, double bra straps in contrasting colors and black statement bows. Simone keeps with the rich satin and lace overlay trend, featuring black/coral and wine/black combinations in a brief, hipster, padded bra and padded camisole.
New colorways and details are also available on existing Affinitas groups. The whimsical animal-print Lara range expands with a black/pastel pink combo, while the coquettish cotton Sienna line adds white, black and white/black polka dots to its everyday comfort pieces. Also in basics, Nicole adds a fuchsia/rose colorway to its six silhouettes, while Allison adds striking blue slate to its styles, including the popular silky-smooth microfiber convertible contour bra.
Affinitas Intimates bras are available in sizes 30 to 38, A to DD while panties and one-piece looks range from sizes XS to XL. Wholesale price points range from $6 to $30 with a suggested retail range of $14 to $69.
Parfait by Affinitas, the company’s brand for full-busted women, is debuting three new lines for autumn/winter 2014. The elegant, romantic Carole comes in black or imperial purple with lace paneling in a bikini, hipster, padded bra and wire bra. Delphine features feminine winter florals with its light blue and purple print and lace overlay in a bikini, hipster, wire bra and half-padded bra. Finally, Kitty’s flirty looks feature black or black-red oval polka dots and embellishments like oversized satin bows and ruffled hems in a Brazilian thong, hipster, padded bra, wire bra and underwire babydoll.
Parfait’s bestselling ranges Casey, Jeanie, Charlotte, Danielle and Leslie also get an update for late 2014. Casey adds a fuchsia rose colorway and a black/rose print, as well as three new styles: a thong, brief and unlined wire bra. The seamless microfiber Jeanie four-piece collection adds a navy blue colorway and berry-hued panther print. Charlotte debuts a lush purple wine colorway, while Danielle adds a peacock blue hue and animal-print Leslie unveils a flirty blue tone.
The Parfait by Affinitas line addresses the comfort and fitting needs of fuller-figured women by adding two- to three-hook closures, side boning, comfortable elastics and power mesh to its bras for the ultimate in support. Sizes include 28 to 40, D to K for bras and XS to 2X for matching bottoms, depending on the style. Parfait by Affinitas styles wholesale for $6.30 to $30 with a recommended retail range of $14 to $69.
Celebrities from around the world have been seen in Affinitas and Parfait collections, according to the company, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, Jennifer Love Hewitt and Ashley Tisdale. The brands have appeared on NBC’s Today show and E! News as well as in such publications as Oprah Magazine, Glamour, Brides, Shape, Daily Candy and The Daily Mirror.
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