(Filed Under wholesale Shapewear News). Knock out! has just launched a cotton-lined shapewear group, the Contour Collection, that provides “cool comfort” according to the firm.
“Every woman loves what shapewear does - but not how it feels,” said Lorraine Chambers, vice president, who claims 20 years of experience in the shapewear industry. “While other shapewear companies use synthetics, we are offering women the cool comfort of cotton in our Contour Collection.”
The shaping panties are available in a thong and a brief, in nude and black, sizes S-XL. Retail prices range from $34 to $38.
Angela Newnam, founder of Knock out!, explained “It has always been our objective to offer a wide variety of panty styling featuring our patented gusset, so a comfortable everyday contouring panty is a natural extension for us. We know that women love the benefits of our Smart Panties – fresh, dry, comfort – so adding everyday control just makes them a little bit smarter!”
According to Chambers, “Women have been asking us to make a shaper, but given my shapewear knowledge, I knew we had to offer something unique. Our Contour Collection has the most comfortable shaping products I have ever worn. Imagine a shaping product that is comfortable and cool for every day – not just for special occasions. Soft Supima cotton is the only thing touching your skin.”
Knock out! began showing the shapewear at the end of last year and started shipping to stores this month. The Contour Collection will be on view to buyers at the upcoming Curvexpo in New York in February.
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