(Filed Under wholesale Costume News). In an ongoing series of interviews, BODY associate publisher Ted Vayos discussed Halloween 2013 with several retailers who carry “sexy” costumes, among others. Here, Philip Yi of Vixen reported a modest selling season.
VAYOS: How did your Halloween go this year?
YI: We are a costume jewelry store offering customers really trendy fashion stuff. This year Halloween wasn’t spectacular, it was all right not phenomenal, it wasn’t as good as last year. We had two stores this year, one pop up which had all of our Halloween merchandise. It is possible the location of the pop hurt business. We didn’t do costumes in the Vixen store. We have been hit hard by the recession.
VAYOS: What was different about Halloween this year?
YI: I noticed more people are going towards accessorizing their costumes, many are visiting their local second hand stores. The are putting more creativity into Halloween costumes instead buying the pre-made products.
VAYOS: How did sexy costumes sell this year?
YI: Our key supplier for sexy costumes was Roma costume. Our number two costume company was Rubie’s. This did not work out well for us this year. Sales for both lines were soft. Lingerie and hosiery sell well all year around in our store. Our only supplier for hosiery is Music Legs. They do really decent for us. Music Legs has been exclusively supplying us hosiery for the past 5 years.
We also buy tutus from Seven ‘til Midnight and their boxed lingerie. This did well for us. I also brought in a box lingerie line called Lap Dance around a year ago. It’s still here. I thought the cheap price point and packaging would work but Seven ‘til Midnight has done much better for us.
VAYOS: Who gave you the best buying advise for this season?
YI: No one. I’ve been disappointed with the way Halloween went this year.
VAYOS: What did not sell well this year?
YI: Everything from Halloween. We are going to have to make some changes in 2014.
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