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current news

OneStopPlus Bra Offers Padded Hook Closure


(Filed Under wholesale Lingerie News). Plus-size e-tailer OneStopPlus has expanded its diverse collection of comfortable, affordable lingerie with the addition of a new padded closure bra from Comfort Choice.

The new design features a gel-padded back hook closure to ensure all-day comfort. In addition to the cutting-edge closure, the style offers full coverage with wire free soft cups, a polyfoam underbust lift feature and a feminine floral pattern in white, lilac, turquoise and taupe colorways.

“Our new innovation comes directly from customers who desire bras that are comfortable for all-day wear, yet still beautiful and sexy,” OneStopPlus group president Stephanie Sobel said in a statement. “The Comfort Choice gel-back bra is specifically designed to help relieve back discomfort, providing soft, luxurious support the entire day for active women who are on the go.”

The gel-back bra is available in sizes 38 to 54, B to G, and usually retails from $39.99 to $44.99, depending on size. (However, on a recent visit to the company website we found the bra marked down to $24.99 to $29.99. According to the company, this unique style is indicative of the kind of designs that OneStopPlus will bring to its online marketplace this year.

“OneStopPlus.com provides the largest online selection of plus-size options,” OneStopPlus brand manager Frank VanDerRee said in a statement. “We constantly strive to meet our customers’ evolving needs by providing new and innovative quality products at great prices.”


more wholesale Lingerie News >>

Published 02-07-2014 by Katherine Rautenberg

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