(Filed Under wholesale Men's Underwear News). California-based men’s brand Wood Underwear has developed three new custom camouflage prints for the fall/winter 2014 season, and will be manufacturing the new styles with an additional wood-based material, keeping true to the company’s name.
The dark, modern camouflage prints — Liquid Camo, Digital Camo and Forest Camo — will be made of a blend of cotton, elastane and Tencel, a trade name for a type of lyocell, a cellulose fiber made from eucalyptus wood pulp. Wood Underwear’s current styles are made of a beech tree cellulose, cotton and elastane blend.
“We love the feel of this new fabric,” Wood Underwear founder Terresa Zimmerman said in a statement. “Tencel is amazing for so much more: microbial, thermo-control and wicking properties. And it’s always the wood-derived fiber that gives this fabric such a great hand-feel. The whole line has come together well and has already done well for us in presales.”
The Wood Underwear Camo line will come in five silhouettes: hip briefs, classic briefs, boxer briefs, biker briefs and trunks. The styles are similar to the company’s well-received Hermosa Beach Collection but without side seams for a cleaner print appearance.
“This is our first print and we had so much fun creating it,” Zimmerman said. “We started ours with images of textures and surfaces and then manipulated them into what ultimately became three different camo designs.”
Wood Underwear was founded in 2012 to provide comfortable, fashion-forward alternatives to box-store underwear multipacks. Wholesale prices start at $8.
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