top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

Victoria’s Secret Comp February Sales Up 2%

(Filed Under Financial and General Interest News). February comparable store sales at Victoria’s Secret stores in North America were up 2% “driven by core lingerie and Pink,” while at Victoria’s Secret direct sales rose “1%, as growth in bras, panties, Pink, swim and sport was partially offset by a decline in apparel,” according to Amie Preston, chief investor relations officer at parent company L Brands, Inc.

Last year February sales were up 5% compared to the same month in 2012.

Meanwhile, L Brands itself (which also owns Bath & Body Works, La Senza and Henri Bendel) also reported an overall 2% store sales increase for the four weeks ended March 1 (compared to a similar period last year) with net sales rising to $750.0 million versus $712.7 million.

Preston noted that at Victoria’s Secret stores, “The merchandise margin rate increased versus last year driven by strength in full price selling slightly offset by strong response to our gift with purchase programs.” She added that “Merchandise margin dollars increased versus last year.” The same was not the case at Victoria’s Secret Direct where, “The February merchandise margin rate was down significantly to last year, driven by incremental promotional activity.”

Preston stated that L Brand “Inventories per square foot ended the month up 11% versus last year,” with the increase “driven by investments in core and sports bras at Victoria’s Secret.” She emphasized that the company expects “to end the first quarter with inventories per square foot up in the mid-single digit range and about flat by the end of the second quarter.”

Looking ahead, at Victoria’s Secret “March will begin with a continued focus on the T-shirt bra and Pink spring break and we’ll shift to feature our Very Sexy collection later in the month.”

At the time of the February sales announcements, L Brands reported that it currently “operates 2,919 company-owned specialty stores in the United States, Canada and the United Kingdom and its brands are sold in about 600 franchised additional locations world-wide.”

more Financial and General Interest News >>

Published 03-06-2014 by Nick Monjo

Related Articles

November Comps +2% At Victoria’s Secret
Operating Income At Victoria’s Secret -22%
Victoria’s Secret, Pink October Sales Dip 1%
Pink, Victoria’s Secret Store Sales Drop 2%
Victoria’s Secret & Pink Stores Up 2% In July
Victoria’s Secret, Pink June Store Sales Up 1%
Victoria’s Secret, Pink May Store Sales Up 5%
Victoria’s Secret Sales Rise 8% In First Quarter
More Victoria’s Secret Stores Coming In 2015
Early Easter Helped VS March Sales Rise 9%

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow