(Filed Under wholesale Lingerie News). Warner’s and Olga have just introduced bras that they say eliminate bulges that show at the sides and backs of some bras. Warner’s call the new bra “No Side Effects” and Olga, “On Your Side.”
“Bras in these collections are designed to eliminate “sleevage,” a term used to describe the unwanted extra underarm bulge that peeks out from the side of sleeveless tops and dresses,” according to a statement from parent PVH Corporation. Company research showed the problem is “one of women’s biggest unaddressed body concerns no matter their age, shape or size” and noted that an “extra side coverage panel along the cup...contains and smooths underarm bulge. The elastic-free sides and back create a seamless look, simultaneously eliminating “sleevage” and back fat.”
The Warner’s No Side Effects “contour under wire, designed for average-figured women, features a flexible foam cup...and is available in sizes 34B-38D. The 2-ply under wire cups of Olga’s On Your Side...for full-busted women [is available] in an expanded size offering of 36C-38DDD and features cushioned straps for added comfort.” Suggested retail price for both is $38. The company continued, “Warner’s will be adding a wire-free bra to the No Side Effects collection, which will be available at retail beginning in May.
Both brands were originally part of Warnaco, which was acquired in early 2013 by PVH.
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