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’Dry Babe’ Sleepwear Seeks To Add Retailers

(Filed Under wholesale Sleepwear News). Founder Wendy Collett brought her Dry Babe “absorbent sleepwear” to her first-ever trade show, Curve New York, in late February, seeking to expand her wholesale business. She offers several styles, in a variety of colors and sizes, with retail prices ranging from boy shorts for $19 on up to $90 for a maternity nightgown.

“The minute I turned 40 it seems I started having night sweets,” Collett told BODY. And unable to find sleepwear that she found comfortable, she developed her own fabrics and garments, founding the firm about three years ago.

“The major thing that makes our product different is we are actually using cotton,” said Collett. ”Very thirsty cotton” makes up about 80% of the fabrics she uses, while she claimed other sleepwear is “mostly made with high polyester content, if not wholly. Polyester traps heat and does not work,” if the issue is night sweats. The Dry Babe fabric technology absorbs “then wicks away the moisture,” while her styling “makes [the garments] fun comfortable and flirty.”

To start, Collett said she concentrated on selling to consumers on her own website, but now wants to find retailers. The designer, whose previous experience in fashion was as executive director human resources at Chanel, told BODY some of the first stores to try Dry Babe were “hospital boutiques.”

The market for night sweats solution products, serving what she claimed are 27 million women suffering in the U.S., is filled with “designs for grandmothers,” said Collett. “It’s dowdy and not fashionable.” Her garments, with their bright colors (sapphire, sunrise, peony, raspberry , teal green, royal blue) “appeal to the stylish women, who want functionality who also want to look good when they wear it.”

more wholesale Sleepwear News >>

Published 03-12-2014 by -

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’Dry Babe’ Sleepwear Seeks To Add Retailers

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