(Filed Under wholesale Lingerie News). Courtaulds, which claims to be the largest producer of intimate apparel and hosiery in Britain, manufacturing for several of the most prominent brands and retailers. It also owns several significant brands itself, including Berlei, Gossard and Pretty Polly hosiery.
In creating its enormous volume of intimates, Courtaulds told BODY it relies on Prym Intimates a leading global supplier of lingerie accessories, such things as hook and eye fasteners, bra clips and bra underwiring. Ted Vayos, associate publisher of BODY, interviewed Elise Recour, heading the sales hub for Gossard and Berlei in France and in charge for the design and development of Berlei, about her firm’s relationship with Prym, and how their products enhance her bras.
VAYOS: Which of the Courtaulds brands are using Prym Intimates in their construction?
RECOUR: Berlei brand is working with Prym as we are looking at comfortable components as a first criteria in our ranges. We are also looking for constant innovation relevant to the end consumer to uplift her overall experience while wearing a bra and most importantly when choosing it.
VAYOS: Why did you chose Prym Intimates as a supplier for your bra components...and what are your thoughts on their new SoftSeal Technology?
RECOUR: We believe that Prym has a very creative and innovative approach to bra components and offer an outstanding quality which enhance the experience of the wearer. The soft seal technology is one example of a high quality product which has been chosen for its upgraded comfort, soft edges and possibility to avoid any additional tags which the customer has to cut. Prym places the consumer in the center of their thought process to come up with new ideas which are relevant for brands.
VAYOS: Which of the Prym components are you currently using in your intimate apparel brands?
RECOUR: Prym components can be found in Bioform - our new soft comfort bra, Podium - our new sports bra which includes a heart rate monitor, Fresher and Aqua Trek products - our swim gym bra.
VAYOS: What is the size of the Courtaulds intimate apparel production?
RECOUR: Courtaulds intimates produces millions of garments every year from commodity to more innovative lingerie, nightwear and swimwear worldwide.
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