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Affinitas Launches Samantha


(Filed Under wholesale Lingerie News). Los Angeles-headquartered Affinitas Intimates has launched its Spring 2009 collection, entitled Samantha, with an overall theme of “past romanticism and baroque allure with glamour and a modern twist,” said national sales manager Marcia Shally.

Featuring seven designs, Samantha is unique to previous Affinitas collections because “the chemise and camisole bodies are of a very high quality soft mesh and the top is very beautiful elegant lace,” said Shally. “The delicate lace is also on the straps of the bras, camisole and chemise to give them a flutter strap look. The group is feminine and romantic.”

According to Shally, the design team is inspired by season trends. “Spring 2009 is a season of feminine fabrics embellished with ribbons, bows and frills; color trends for the season are from a pastel palette of pink tones to sexy black. Shades of purple combined with black creating strong contrast and light transparencies for an intense seduction.”

Bras and bustiers will be available in band sizes 30 through 38 and in cup sizes A, B, C, D, DD. The panties, camisoles and chemises will be available in sizes XS through XL.

Samantha, which will begin shipping March 25th, is set at a wholesale range of $5.50 to $22 and a retail range of $12 to $35. Shally says specialty stores across the U.S., Canada and UK will carry the collection.

In additional news, best-sellers for the company during the Valentine’s Day season included: the Helen bustier and skirted thong, the Sandra chemise and thong and the Ingrid triangle bra and thong, said Shally.

Shally predicts the Mother’s Day season best-sellers will be: the Sandra chemise and thong in the new pink color and the Ella chemise and thong in both pink and blue.

For further information, contact Marcia Shally at marciashally@affinitasintimates.com.

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Published 03-06-2009 by Bruna Fernandes



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