(Filed Under wholesale Lingerie News). Earlier this month, Fantasy Lingerie relaunched its website, and “Everything changed,” according to Leilani Whitney, managing director. “Now you can see the whole collection, front and back, and see what all the boxes look like in the collection.”

“We made it fresh and modern and easy to navigate,” continued Whitney, noting that a “phase two” is currently in the works that will show retailers quantities and availability for each of the styles. The site is designed primarily for wholesalers and does not allow for consumer shopping.

When you arrive at the site now, a large central photo alternates every four or five seconds, each photo highlighting a different one of the eight Fantasy collections: the Curve plus line, Desire Hosiery, Excite For Men, the Panty Collection, Play, Pure, Tease and Vixen. Links to all of the collections are also provided on the left side of the page. Below there are links to new arrivals and best sellers.

All viewers can see the items, but only registered customers can order and see pricing once they log in. There is also a link where retailers can find catalogs and both high and low resolution images from the collections. “Phase 2 will bring additional fun and exciting features,” according to Whitney. “The reaction from our customers has been overwhelmingly positive. They feel the lighter, fresher look of the website reflects the company’s new image. This new look defines our customer: fun, flirty and confident knowing that “Sexy is for Every BODY”.”

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Published 04-23-2014 by -