(Filed Under wholesale Shapewear News). Body Hush, the 11-year-old Canadian brand that has been expanding across the U.S., reports particularly strong retailer reaction to its Sheer Contours line of shapewear products, one of several collections it offers. As with all its products, exclusive, high end materials are used throughout.
“It is the next evaluation in shapewear,” president Jimena Rosas told BODY. “We have an exclusive on the power mesh and power lace fabrics we use. They are produced in Germany and no one else in the marketplace has access to them.”
The Sheer Contour collection includes nine pieces: panties, thigh slimmers, slips and camisoles ranging in suggested retail price from $50 for the “PrettySmart” panty to $140 for “The Catwalk Sensual Slip” in power lace. Other styles are “The Catwalk Sensual Slip” in power mesh, retailing for $92; “ The Catwalk camisole” in power lace, $86; “The Heavenly half-slip” in power lace, $86; the “Miracle Thigh slimmer” in power mesh, $68; the “Miracle Thigh slimmer” in power lace, $76; “The Catwalk Panty” in power mesh, $68; and “The Catwalk Panty” in power lace, $78.
Sheer Contour, as with its other shapewear, “fuses the comfort of seamless technology, the control of shapewear while incorporating modern fashion sense and trends,” according to Rosas. “We developed this revolutionary shapewear with the aim of making women feel more confident without sacrificing style, comfort or affordable pricing. The results are revolutionary: No other brand has ever combined all of these elements in such a high-quality and fantastic product before.”
Rosas described her entire collection as “the most contemporary and fashion forward shapewear brand in the market place today. We are using very new fabrics, with the latest technology. Soft and comfortable fabrics, that are very light and very powerful. We use the newest technology for the finishes of the garment which are seem free. All of the inside panels are fused, the advantage is it is all seam free and invisible under clothing.”
One interesting advantage for retailers that carry Body Hush products is a unique color coded hanger system, which allows each line in the collection to be easily identified and sorted on the rack. Her system is highly appreciated by both consumers and store personnel according to Rosas. “In general, the typical hanging look of shapewear is not very appealing, Body Hush has revolutionized this by creating a collection which not only fits amazing but looks amazing at retail on the hanger. We have brought shapewear merchandising to a whole new level. And this has improved our retail sales incredibly.”
Despite the growing success of Sheer Contours, Rosas said she is working on still more additions to the Body Hush collection. “My extensive experience in the global shapewear business has allowed me to successfully identify the modern woman wants in her shapewear and bring the best of what is globally available into Body Hush.”
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