(Filed Under wholesale Lingerie News). Global intimate apparel provider Bendon Group has announced the launch of THE BODY Elle Macpherson Intimates, a collection of four silhouettes created and designed by the renowned Australian model and actress.
The campaign features a video as well as stunning black and white photographs featuring the 50-year-old fashion icon modeling the four bra styles with unique fits: Boost, a plunging silhouette that accentuates curves; Fit, with customized padding that gives the wearer’s cup size a subtle lift; Natural, featuring unlined cups for shape with no bulk; and Smooth, which molds to the body for effortless shape.
The four styles come in multiple colors and feature mesh, lace, geometric prints and bow embellishments. The designs fit sizes 32 to 38, B to D, and feature matching panties in various styles and fabrications: Dot Mesh Cheeky Panties, Modal and Lace Bikini and Hipster Panties, Lace and Mesh Bikini and Hipster Panties, Seamless Bikini and Hipster Panties, and Stretch Lace Thongs, all in sizes S to XL.
“THE BODY Elle Macpherson Intimates is designed to ensure you feel your best,” Macpherson said in a statement. “I love my tribe of women to feel confident and to be themselves, effortlessly sexy … with THE BODY Elle Macpherson Intimates collection, I’m saying, be you.”
THE BODY Elle Macpherson Intimates is available exclusively at JCPenney in the U.S., Myer and David Jones in Australia, and Farmers Department Stores and Bendon Lingerie stores in New Zealand. U.S. retail prices come in at $40-$44 for a bra and $12-$16 for a panty, with discounts offered on purchases of more than one of each item.
New Zealand-based Bendon Group is the exclusive licensee of Elle Macpherson Intimates and distributes intimate apparel lines to U.S., U.K., Australian and New Zealand markets.
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