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Gapbody Stays Clean And Classic


(Filed Under wholesale Basics News). Gap Inc. has recently evolved their product strategy for their gapbody sub-brand of intimates.

The company’s executive vice president, Patrick Robinson, is working with vice president of design for GapBody, Mireille Gindrey, to ensure that all GapBody apparel meet’s Gap’s “clean, classic American asthetic.” The company’s design team is currently also working on maintaining this asthetic across the company’s other sub-brands of GapKids and BabyGap.

With a return to the classic Gap image, perhaps Robinson will combat the retailer's declining sales.

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Published 03-09-2009 by Amanda Torres Price



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