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current news

Plus Market Embracing Undersummers Styles

(Filed Under wholesale Plus Size News). Carrie Adorna, owner and creator of Undersummers by CarrieRae, a fashion panty shortlette for plus-sized women, recently told BODY Magazine that the market has “really embraced” her innovative product.

“There has been great buzz all around the world about Undersummers,” Adorna said. “Women are embracing the comfort aspect of our shortlette and that we are trying not to be shapewear. We are focused on comfort and fashion.”

Undersummers are shortlette slip sets designed for maximum coverage and comfort as well as rash protection. The sets — an alternative to bulky, ugly, uncomfortable shapewear — are crafted with soft, lightweight fabrics and laces, and feature seamless inner thigh and stay-put leg construction so wearers don’t have to worry about chafing or hems rolling up.

“Undersummers are not just offering comfort and style … they are also very cool compared to cotton,” Adorna said. “We are using a super-lightweight poly-spandex. It’s soft, strong and super-comfortable. It does not absorb perspiration like cotton and remains dry.”

In addition to using superior fabrications, Adorna also pins the success of Undersummers on the wide array of colors and prints available, which include hot pink, floral patterns and animal prints.

“Women don’t just want black and white in their wardrobe. They need color in their lives,” she said. “Color is the ultimate luxury, you can still be really cute and comfortable. Undersummers can be worn as a layering piece or by [themselves].”

The fact that Undersummers are available in true plus sizes not only has customers returning, Adorna noted, but also has them changing their wardrobe.

more wholesale Plus Size News >>

Published 05-30-2014 by Katherine Rautenberg

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