top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

VS Direct Down 10%, Stores Up 2% For May

(Filed Under Financial and General Interest News). While Victoria’s Secret North American comparable store sales for May rose 2%, and Victoria’s Secret direct sales declined 10%, parent company L Brands reported a company-wide net sales increase of 4%.

Overall comparable store sales for the company, which also includes Bath & Body Works, La Senza and Henri Bendel, increased “3% for the four weeks ended May 31, 2014,” implying the non-lingerie portions of the business did better during the month.

L Brands reported net sales for the last four weeks in May rose to $763.6 million “compared to net sales of $737.0 million for the four weeks ended June 1, 2013.” In addition, “The company reported net sales of $3.155 billion for the 17 weeks ended May 31, 2014, an increase of 5% compared to net sales of $3.005 billion for the 17 weeks ended June 1, 2013. Comparable stores sales increased 2% for the 17 weeks ended May 31, 2014.”

In explaining the results, Amie Preston, chief investor relations, said “Victoria’s Secret stores North America May comparable store sales increased 2% driven by lingerie and Pink. May began with a focus on our Heavenly Fragrance for Mother’s Day. Post Mother’s Day we transitioned to focus on our Incredible Bra.” At VS, “The merchandise margin rate increased to last year, driven by lower overall promotional activity. Favorable non-selling expenses also contributed to margin rate improvement. June will begin with a focus on our sport assortment and we will transition to our semi-annual sale mid-month.”

“At Victoria’s Secret Direct, May sales were down 10%, driven by a decline in non-go-forward apparel merchandise of over 30%. Go-forward core categories declined low single digit in May on lower promotional activity. The May merchandise margin rate was down to last year, driven by increased promotional in apparel.”

She added that “we expect a low single digit comp increase for the total company in June.”

more Financial and General Interest News >>

Published 06-05-2014 by Nick Monjo

Related Articles

Operating Income At Victoria’s Secret -22%
Victoria’s Secret, Pink October Sales Dip 1%
Pink, Victoria’s Secret Store Sales Drop 2%
Victoria’s Secret & Pink Stores Up 2% In July
Victoria’s Secret, Pink June Store Sales Up 1%
Victoria’s Secret, Pink May Store Sales Up 5%
Victoria’s Secret Sales Rise 8% In First Quarter
More Victoria’s Secret Stores Coming In 2015
Early Easter Helped VS March Sales Rise 9%
Victoria’s Secret Stores Up 7% In February

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow