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current news

Yummie Begins Selling Six Bra Styles In June


Ava Low Back Plunge Bra, Audrey Day Bra and Rita Full Coverage Surplice Bra
Ava Low Back Plunge Bra, Audrey Day Bra and Rita Full Coverage Surplice Bra

(Filed Under wholesale Lingerie News). Yummie by Heather Thomson has just introduced Yummie Bras, a collection of six styles with two different fits, Simply Modern Fit and Comfortable Fit. A wide variety of coverages and supports are offered in the group of closure-free bras which, on the Yummie website, are retailing from $34 to $38.

In announcing the new bras at the start of this month, founder Thomson declared “As my brand continues to grow, I’m constantly searching to fill a void in women’s wardrobes by identifying ‘problem areas,’ both physically and figuratively. With the launch of everyday foundation pieces, Yummie is expanding beyond shapewear into new and exciting classifications. Shapewear is in our roots but our future will offer women a comfortable, fashionable and innovative foundation that redefines the modern-day intimates market. It’s a bra for the woman who wants to rock what she’s got!”

According to the announcement, “The Simply Modern Fit bras are made with Lycra Beauty that offers a soft, ultra-thin and breathable fabric. This collection includes four styles: a day bra with fully adjustable straps and supportive double layer for moderate coverage; a plunge bra; an unlined underwire bra with wide straps, a bonded frame and wired cup for added bust shape; and a full coverage day bra which features wide straps with an extra wide back.” The bras are offered in black, hush (nude) and mink and retail for $38 on Yummielife.com.

The Comfortably Fit collection includes two styles in black, white, mink and hush. “The Audrey Seamless Day Bra and Mallory Seamless Racer Back Bra feature adjustable straps and premium fabric that is lightweight and soft to the touch. The Seamlessly Shaped Comfort Control bras are designed with Outlast Technology, which regulates body temperature between hot and cold, and retail for $34 or 2 for $58 at Yummielife.com.”


more wholesale Lingerie News >>

Published 06-06-2014 by -

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