top shadow
BODY



































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Victoria’s Secret Adds Knockout Sports Bra


(Filed Under wholesale Activewear News). Increasing its emphasis on the sports bra category, Victoria’s Secret recently introduced yet another style, this a patent-pending front close bra called Knockout.

The bra is really two bras in one: the wearer clicks shut the inner, front close bra, then enfolds that bra in an outer layer that also zips and locks in front.

“This bra, which incorporates patented technology for superior support and performance, is another example of how Victoria’s Secret continues to deliver innovation and newness to our customers,” declared Sharen Jester Turney, president and CEO of Victoria’s Secret in the product announcement.

During a recent conference call on parent company L Brands first quarter financial results, Turney emphasized her enthusiasm for the category as a whole. “We’re excited about our sport business, and as you know, we rolled sport bras to all stores in the fall season, and it has continued to exceed our expectation. We only have our full assortment in about 80 stores right now from a sport perspective. We think that there’s a huge opportunity not only in the store channel but as well as in the direct channel.”

On the Victoria’s Secret website the Knockout announcement reads, “It’s all about the patent-pending front closure. Click, zip and lock it into place and get maximum support, maximum on-and-off ease. We thought of all that and more—a concealed underwire for cushioned support, adjustable padded straps and Body-Wick to keep you cool and dry. Perfect for running, boxing and other high-impact workouts!”

The bra is available in sizes 32 to 40, B-DDD, in three levels of support. Three levels of padding are available: unlined, lightly padded and push-up. Colors offered include white, grey, black, orange, yellow, green, blue, purple, multi colored, striped, a print and a floral pattern. Retail prices start at $54.50.


more wholesale Activewear News >>

Published 06-12-2014 by -

Related Articles

John Mehas Named CEO of Victoria’s Secret
‘Everything Is On Table’ At Victoria’s Secret
VS Parent Will Report Rare Quarterly Loss
Sale Or Closure May Be Coming For La Senza
Victoria’s Secret, Pink August Comp Sales -5%
VS, Pink Q2 Sales +5%; Hauk New Pink CEO
Victoria’s Secret, Pink July Comp Sales -4%
VS, Pink U.S., Canada June Comp Sales -1%
VS, Pink U.S., Canada May Comp Sales Up 2%
VS Mailing Catalog, May Return To Swim


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*