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current news

Sturdy Girl Issued U.S. Sports Bra Patent


(Filed Under wholesale Activewear News). Sturdy Girl Sports, the producer of a collection of sports bras, said it has been issued Patent 8,690,634 B2 for utility by the U.S. Patent and Trademark Office for “the proven, unique Sturdy Support System” it utilizes in its products.

The Sturdy Girl system suspends each breast “within the M and W overlap frame created especially for larger breasted athletes,” according to the company announcement. The bra, which the company claims “is the first pull-over-the-head, high impact bra for up to size DD,” also provides “compression” and “encapsulation.”

Hilary Heath, founder and CEO was inspired to create the bra system to counter the effects on her own body of having three children as well as breast augmentation surgery. “I run on a regular basis, and what a shock to go from running as a B cup to running as a DD! I couldn’t stop thinking about the need for a large cup size, ultra high impact sports bra that looked as cute as those B cup pull over bras I used to wear. That’s why Sturdy Girl was created” in 2012.

The company offers five bra styles on its website, ranging from the Santa Monica Bra retailing for $64 to the Dallas Tank Bra at $79. There is also the Las Vegas Bra ($64), the Las Vegas Tank Bra ($79) and the Miami Bra ($66). Different sizes are offered for each bra, but they include 32C on up to 38DD. A variety of colors, prints and combinations are offered for each bra including Black Velvet, Topaz Snake, Topaz Leopard, Deep Orchid Snake, Deep Orchid Leopard, White Diamond, Chinchilla, Topaz and Deep Orchid.

According to the company, its bras are currently “sold primarily online and in running and tennis stores like Forward Motion Sports in Danville, California; Rocky Mountain Racquet Specialists in Boulder, Colorado; and GoGo Running in Rome, Georgia.”


more wholesale Activewear News >>

Published 06-13-2014 by -

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Sturdy Girl Issued U.S. Sports Bra Patent


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